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Marketing and the globalization factor
Localization and internationalization are often an afterthought in marketing departments worldwide. But why should marketing departments care about them and what metrics measure success in international markets? Well, let’s explore this together in this miniseries “Marketing and …”.
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GILT Ninjas on winter break
The GILT Ninjas are taking a break and will be back sometime in February! Have a great and safe winter!
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Automating translations using Json scripts
One of the biggest advantages of Large Language Models (LLMs) is their ability to translate content while considering its context. Today, I’m sharing how to automate the translation process using OpenAI and a simple JSON script.
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Fun with languages – collywobbles
Sunny greetings, dear reader! I love watching crime stories, and I recently came across a murder mystery series from New Zealand. When one of the detectives said, “it gives me the collywobbles,” I had to take note of the word because I had never heard it before and thought I…
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When to start a proper globalization strategy
Today, let’s look at when a company should start building a globalization strategy. It may seem easy to say,”’we’ll deal with it when we get there,” but waiting too long can limit both impact and profitability if global expansion becomes a goal down the line.
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Writers lost in translation: things that can happen after translation kick-off and completing the translation project
Sunny greetings, dear reader! As you know, some documentation, like help content, is dynamic and requires continuous attention. Optimizations and enhancements of the device or product for which the documentation is written lead to changes and additions in the existing content.