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Marketing and the factors to measure international success
We talked about transcreation, globalization and international markets, and now we arrive at the grand finale: measuring success.
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SMS for your global audience
One of the most overlooked areas in global communication is the technical limitations of reaching a worldwide audience, and SMS is one of the least understood.
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GILT Ninjas on summer break
The GILT Ninjas are taking a break and will be back in September! Have a great and sunny summer!
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Marketing and achieving the best results for international markets
Not every marketing team has the luxury of having a dedicated counterpart in each target country to ensure campaigns are culturally aligned and locally relevant. In such cases, companies often turn to alternative solutions to bridge the gap.
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How to generate a first-class resource file: usage of variables in strings
I’ve been revisiting our How to generate a first-class resource file series, and realized we missed one key piece, one of the most common and problematic scenarios when delivering localized content: broken strings caused by poorly handled variables.
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Marketing and the extra steps to take to embrace other markets
If you are following our miniseries “Marketing and …” you should know by now that expanding into new markets isn’t just about translating content. It’s about making your brand feel right at home.