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Marketing vs organic growth: finding the right balance for international expansion
When companies expand internationally, they often face a classic question: do we go in strong with marketing or do we take a step back and let organic demand show us the way?
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Payment localization – yes, it’s a thing!
When we talk about localization most people think of words, buttons and maybe a date format or two. But when it comes to global products nothing gets more personal – or more complicated – than money.
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What’s in a name?
At GILT Ninjas, we’ve covered many complex topics over time. But there’s one seemingly simple concept we haven’t touched on, and it’s one of the most overlooked (and surprisingly tough) challenges for companies expanding globally: how to handle names.
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Fun with languages – Eselsbrücke
Sunny greetings, dear reader! If you translate the German word Eselsbrücke literally it reads Donkey Bridge (or Asses’ Bridge) but it means Mnemonic Bridge in English.
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Marketing and the factors to measure international success
We talked about transcreation, globalization and international markets, and now we arrive at the grand finale: measuring success.
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SMS for your global audience
One of the most overlooked areas in global communication is the technical limitations of reaching a worldwide audience, and SMS is one of the least understood.