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What’s in a name?
At GILT Ninjas, we’ve covered many complex topics over time. But there’s one seemingly simple concept we haven’t touched on, and it’s one of the most overlooked (and surprisingly tough) challenges for companies expanding globally: how to handle names.
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Fun with languages – Eselsbrücke
Sunny greetings, dear reader! If you translate the German word Eselsbrücke literally it reads Donkey Bridge (or Asses’ Bridge) but it means Mnemonic Bridge in English.
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Marketing and the factors to measure international success
We talked about transcreation, globalization and international markets, and now we arrive at the grand finale: measuring success.
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SMS for your global audience
One of the most overlooked areas in global communication is the technical limitations of reaching a worldwide audience, and SMS is one of the least understood.
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GILT Ninjas on summer break
The GILT Ninjas are taking a break and will be back in September! Have a great and sunny summer!
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Marketing and achieving the best results for international markets
Not every marketing team has the luxury of having a dedicated counterpart in each target country to ensure campaigns are culturally aligned and locally relevant. In such cases, companies often turn to alternative solutions to bridge the gap.