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Marketing and achieving the best results for international markets
Not every marketing team has the luxury of having a dedicated counterpart in each target country to ensure campaigns are culturally aligned and locally relevant. In such cases, companies often turn to alternative solutions to bridge the gap.
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How to generate a first-class resource file: usage of variables in strings
I’ve been revisiting our How to generate a first-class resource file series, and realized we missed one key piece, one of the most common and problematic scenarios when delivering localized content: broken strings caused by poorly handled variables.
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Marketing and the extra steps to take to embrace other markets
If you are following our miniseries “Marketing and …” you should know by now that expanding into new markets isn’t just about translating content. It’s about making your brand feel right at home.
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Marketing and the importance of international markets
Marketing is basically a fancy way of saying “Hey, look at this awesome thing we have!”. But if your audience doesn’t understand you – or worse, if you accidentally insult their culture – your message falls flat.
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Using LLMs to review source content before translation
One of the biggest challenges in localization is dealing with ambiguous or incorrect source content. Because of the automation pipelines many companies use, content is often sent for translation the moment it’s detected – whether it’s ready or not.
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Marketing and transcreation
We already discussed transcreation in our intro post. Transcreation is the process of adapting content from one language to another while preserving the original meaning, tone and intent, but also tailoring it to the cultural nuances, idioms and expectations of the target audience.