Tag: imagery
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Global design – the final frame: imagery insights to nail your design
Sunny greetings, dear reader! We are approaching the end. Not the end of the world. But the end of our fun design mini series. Today we clear up some more details when it comes to imagery and your design.
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Global design – when icons misbehave and sentences rebel
Sunny greetings, dear reader! Icons often look like the safest choice in global design, but cultural context can quickly turn them into a liability, while English sentence structures crumble in Korean or Arabic.
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Marketing and the extra steps to take to embrace other markets
If you are following our miniseries “Marketing and …” you should know by now that expanding into new markets isn’t just about translating content. It’s about making your brand feel right at home.
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Writers lost in translation: documentation life cycle and translation timing
Sunny greetings, dear reader! Today, in this mini post series for writers, I discuss if there is a best time to hand over documentation for translation. When considering the documentation life cycle, when is the best time to kick off the translation process? Let’s dive in!