Category: Marketers
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Global design – when layouts flip and fonts fight back
Sunny greetings, dear reader! Designing for the world means planning for every script and layout. Switch to Arabic, Hebrew, Chinese or Vietnamese and layouts mirror, arrows misbehave, fonts break and accents get clipped. Let’s dive into the hidden challenges of global UI.
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Global design – where sleek UIs meet linguistic reality
Sunny greetings, dear reader! Think your UI is ready for the world? Think again. The cleanest layout can fall apart under the weight of longer words. Localization is where your sleek design meets reality and sometimes it gasps, flips or completely misreads the room.
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Marketing vs organic growth: finding the right balance for international expansion
When companies expand internationally, they often face a classic question: do we go in strong with marketing or do we take a step back and let organic demand show us the way?
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Payment localization – yes, it’s a thing!
When we talk about localization most people think of words, buttons and maybe a date format or two. But when it comes to global products nothing gets more personal – or more complicated – than money.
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Marketing and the factors to measure international success
We talked about transcreation, globalization and international markets, and now we arrive at the grand finale: measuring success.
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Marketing and achieving the best results for international markets
Not every marketing team has the luxury of having a dedicated counterpart in each target country to ensure campaigns are culturally aligned and locally relevant. In such cases, companies often turn to alternative solutions to bridge the gap.
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Marketing and the extra steps to take to embrace other markets
If you are following our miniseries “Marketing and …” you should know by now that expanding into new markets isn’t just about translating content. It’s about making your brand feel right at home.
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Marketing and the importance of international markets
Marketing is basically a fancy way of saying “Hey, look at this awesome thing we have!”. But if your audience doesn’t understand you – or worse, if you accidentally insult their culture – your message falls flat.
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Marketing and transcreation
We already discussed transcreation in our intro post. Transcreation is the process of adapting content from one language to another while preserving the original meaning, tone and intent, but also tailoring it to the cultural nuances, idioms and expectations of the target audience.
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Marketing and the globalization factor
Localization and internationalization are often an afterthought in marketing departments worldwide. But why should marketing departments care about them and what metrics measure success in international markets? Well, let’s explore this together in this miniseries “Marketing and …”.