Author: Bettina Becker
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Marketing and the globalization factor
Localization and internationalization are often an afterthought in marketing departments worldwide. But why should marketing departments care about them and what metrics measure success in international markets? Well, let’s explore this together in this miniseries “Marketing and …”.
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GILT Ninjas on winter break
The GILT Ninjas are taking a break and will be back sometime in February! Have a great and safe winter!
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Fun with languages – collywobbles
Sunny greetings, dear reader! I love watching crime stories, and I recently came across a murder mystery series from New Zealand. When one of the detectives said, “it gives me the collywobbles,” I had to take note of the word because I had never heard it before and thought I should share it with you.
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Writers lost in translation: things that can happen after translation kick-off and completing the translation project
Sunny greetings, dear reader! As you know, some documentation, like help content, is dynamic and requires continuous attention. Optimizations and enhancements of the device or product for which the documentation is written lead to changes and additions in the existing content.
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Writers lost in translation: preparing content for translation
Sunny greetings, dear reader! Today, in this mini post series for writers, I discuss what you need to consider when preparing content for translation. Context is crucial for translation, as it ensures high-quality results.
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Writers lost in translation: documentation life cycle and translation timing
Sunny greetings, dear reader! Today, in this mini post series for writers, I discuss if there is a best time to hand over documentation for translation. When considering the documentation life cycle, when is the best time to kick off the translation process? Let’s dive in!
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Writers lost in translation: translation and time planning
Sunny greetings, dear reader! As a writer of documentation, you might have asked yourself, when is the best time to hand over my documentation for translation? How do I estimate the translation time for my planning? What do I need to consider when dealing with translation project management?
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GILT Ninjas on summer break
The GILT Ninjas are taking a break and will be back in August! Have a great and sunny summer!
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Fun with languages – hullabaloo
Sunny greetings, dear reader! Today, I stumbled upon the word “hullabaloo,” which I had never heard before in English. You might know the word from a band, a movie, or your grandma.
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Boosting efficiency: early localization after design phase
Starting the localization phase after code implementation usually leads to time and quality issues.