Author: Bettina Becker
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Marketing vs organic growth: finding the right balance for international expansion
When companies expand internationally, they often face a classic question: do we go in strong with marketing or do we take a step back and let organic demand show us the way?
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Payment localization – yes, it’s a thing!
When we talk about localization most people think of words, buttons and maybe a date format or two. But when it comes to global products nothing gets more personal – or more complicated – than money.
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Fun with languages – Eselsbrücke
Sunny greetings, dear reader! If you translate the German word Eselsbrücke literally it reads Donkey Bridge (or Asses’ Bridge) but it means Mnemonic Bridge in English.
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Marketing and the factors to measure international success
We talked about transcreation, globalization and international markets, and now we arrive at the grand finale: measuring success.
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GILT Ninjas on summer break
The GILT Ninjas are taking a break and will be back in September! Have a great and sunny summer!
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Marketing and achieving the best results for international markets
Not every marketing team has the luxury of having a dedicated counterpart in each target country to ensure campaigns are culturally aligned and locally relevant. In such cases, companies often turn to alternative solutions to bridge the gap.
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Marketing and the extra steps to take to embrace other markets
If you are following our miniseries “Marketing and …” you should know by now that expanding into new markets isn’t just about translating content. It’s about making your brand feel right at home.
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Marketing and the importance of international markets
Marketing is basically a fancy way of saying “Hey, look at this awesome thing we have!”. But if your audience doesn’t understand you – or worse, if you accidentally insult their culture – your message falls flat.
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Marketing and transcreation
We already discussed transcreation in our intro post. Transcreation is the process of adapting content from one language to another while preserving the original meaning, tone and intent, but also tailoring it to the cultural nuances, idioms and expectations of the target audience.
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GILT Ninjas celebrates 1 year of Ninja-powered insights!
It’s hard to believe that a year has flown by since we started this journey to write posts about globalization, internationalization, localization and translation (GILT). Over the past 12 months we dived into a variety of topics to help you navigate the world of GILT.