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Fun with languages – Eselsbrücke
Sunny greetings, dear reader! If you translate the German word Eselsbrücke literally it reads Donkey Bridge (or Asses’ Bridge) but it means Mnemonic Bridge in English.
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Marketing and the factors to measure international success
We talked about transcreation, globalization and international markets, and now we arrive at the grand finale: measuring success.
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SMS for your global audience
One of the most overlooked areas in global communication is the technical limitations of reaching a worldwide audience, and SMS is one of the least understood.
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GILT Ninjas on summer break
The GILT Ninjas are taking a break and will be back in September! Have a great and sunny summer!
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Marketing and achieving the best results for international markets
Not every marketing team has the luxury of having a dedicated counterpart in each target country to ensure campaigns are culturally aligned and locally relevant. In such cases, companies often turn to alternative solutions to bridge the gap.
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How to generate a first-class resource file: usage of variables in strings
I’ve been revisiting our How to generate a first-class resource file series, and realized we missed one key piece, one of the most common and problematic scenarios when delivering localized content: broken strings caused by poorly handled variables.