Tag: Marketing
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Global design – from colors to calendars: surviving global UI
Sunny greetings, dear reader! Designing for a global audience is not just about how things look. It’s about how they’re understood. Red might scream “error” in one country and “good luck” in another. A date that seems clear to you can trigger missed meetings halfway around the world.
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Marketing and the factors to measure international success
We talked about transcreation, globalization and international markets, and now we arrive at the grand finale: measuring success.
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Marketing and achieving the best results for international markets
Not every marketing team has the luxury of having a dedicated counterpart in each target country to ensure campaigns are culturally aligned and locally relevant. In such cases, companies often turn to alternative solutions to bridge the gap.
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Marketing and the importance of international markets
Marketing is basically a fancy way of saying “Hey, look at this awesome thing we have!”. But if your audience doesn’t understand you – or worse, if you accidentally insult their culture – your message falls flat.
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Marketing and transcreation
We already discussed transcreation in our intro post. Transcreation is the process of adapting content from one language to another while preserving the original meaning, tone and intent, but also tailoring it to the cultural nuances, idioms and expectations of the target audience.
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Marketing and the globalization factor
Localization and internationalization are often an afterthought in marketing departments worldwide. But why should marketing departments care about them and what metrics measure success in international markets? Well, let’s explore this together in this miniseries “Marketing and …”.