Tag: Localization
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How to generate a first-class resource file: usage of variables in strings
I’ve been revisiting our How to generate a first-class resource file series, and realized we missed one key piece, one of the most common and problematic scenarios when delivering localized content: broken strings caused by poorly handled variables.
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Marketing and the importance of international markets
Marketing is basically a fancy way of saying “Hey, look at this awesome thing we have!”. But if your audience doesn’t understand you – or worse, if you accidentally insult their culture – your message falls flat.
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Marketing and transcreation
We already discussed transcreation in our intro post. Transcreation is the process of adapting content from one language to another while preserving the original meaning, tone and intent, but also tailoring it to the cultural nuances, idioms and expectations of the target audience.
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GILT Ninjas celebrates 1 year of Ninja-powered insights!
It’s hard to believe that a year has flown by since we started this journey to write posts about globalization, internationalization, localization and translation (GILT). Over the past 12 months we dived into a variety of topics to help you navigate the world of GILT.
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Marketing and the globalization factor
Localization and internationalization are often an afterthought in marketing departments worldwide. But why should marketing departments care about them and what metrics measure success in international markets? Well, let’s explore this together in this miniseries “Marketing and …”.
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LQA importance + issue categorization
In a previous post, we discussed LQA testing and the different approaches teams can take to cover it. However, we didn’t touch upon its importance or the categorization of issues. Let’s talk about it!
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Writers lost in translation: preparing content for translation
Sunny greetings, dear reader! Today, in this mini post series for writers, I discuss what you need to consider when preparing content for translation. Context is crucial for translation, as it ensures high-quality results.
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Visual testing – a new approach to LQA?
In today’s post, I want to focus on one of the most expensive areas of the localization process that ensures the quality delivered to our end users: linguistic quality assurance (LQA).
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Writers lost in translation: documentation life cycle and translation timing
Sunny greetings, dear reader! Today, in this mini post series for writers, I discuss if there is a best time to hand over documentation for translation. When considering the documentation life cycle, when is the best time to kick off the translation process? Let’s dive in!
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Use of metadata in conjunction with LLMs to improve MT output
During our time off this summer, I’ve been diving into upcoming trends in the LLM (Large Language Models) space and how they’re gradually approaching MT (Machine Translation) quality. However, one aspect that surprises me is the lack of discussion around using metadata in translation resources to enhance MT/LLM output.