Tag: Internationalization
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SMS for your global audience
One of the most overlooked areas in global communication is the technical limitations of reaching a worldwide audience, and SMS is one of the least understood.
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How to generate a first-class resource file: usage of variables in strings
I’ve been revisiting our How to generate a first-class resource file series, and realized we missed one key piece, one of the most common and problematic scenarios when delivering localized content: broken strings caused by poorly handled variables.
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Using LLMs to review source content before translation
One of the biggest challenges in localization is dealing with ambiguous or incorrect source content. Because of the automation pipelines many companies use, content is often sent for translation the moment it’s detected – whether it’s ready or not.
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Marketing and transcreation
We already discussed transcreation in our intro post. Transcreation is the process of adapting content from one language to another while preserving the original meaning, tone and intent, but also tailoring it to the cultural nuances, idioms and expectations of the target audience.
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GILT Ninjas celebrates 1 year of Ninja-powered insights!
It’s hard to believe that a year has flown by since we started this journey to write posts about globalization, internationalization, localization and translation (GILT). Over the past 12 months we dived into a variety of topics to help you navigate the world of GILT.
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Sorting, translating, and formatting lists: best practices for global usability
When developing products for global audiences, small details can have a significant impact on usability. One area often overlooked in localization is how lists are sorted and formatted.
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Marketing and the globalization factor
Localization and internationalization are often an afterthought in marketing departments worldwide. But why should marketing departments care about them and what metrics measure success in international markets? Well, let’s explore this together in this miniseries “Marketing and …”.
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When to start a proper globalization strategy
Today, let’s look at when a company should start building a globalization strategy. It may seem easy to say,”’we’ll deal with it when we get there,” but waiting too long can limit both impact and profitability if global expansion becomes a goal down the line.
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LQA importance + issue categorization
In a previous post, we discussed LQA testing and the different approaches teams can take to cover it. However, we didn’t touch upon its importance or the categorization of issues. Let’s talk about it!
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Key considerations when generating data models
When talking about localization, one key aspect that is usually overlooked is whether internationalization/localization needs to be taken into consideration when generating data models.